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Inside-out growth partner

GET YOUR BUSINESSHUMMING.

Most businesses bolt marketing onto the outside and hope it sticks. We build it from what's already true on the inside, then make the outside match. That's when a business starts to hum.

Tell me more
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A huge thank you to Damo from Hum for the incredible work on our rebrand project, the Welcome to Wildnation campaign, and our overall marketing strategy at the Perth Wildcats. You've helped us step into a bold new era for the Club with confidence, equipping us with resources and expertise well beyond what a business of our size would normally have access to. We're so grateful for the energy, care, and insights you brought, it's already made an impact as we approach NBL26.

Emma Satinover
Consumer Experience & Membership, Perth Wildcats
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Before we started working with Damo, we knew what made Below&Above different. We just couldn't make other people see it. The gap between the product we were producing and how it was being perceived in the market was the problem we brought to him. What he delivered gave us the language, the structure, and the tools to close that gap, across how we present to distributors, how we talk about our product, and how we think about building chef relationships for the long term. The work was thorough and it was practical. It didn't sit in a folder. Working with Damo felt nothing like working with a consultant. He learned our industry faster than I expected, showed up like he had a stake in the outcome, and was genuinely available when things moved quickly. I'd recommend him to anyone needing marketing services.

Evdokia Klepec
Co-founder, Below&Above
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What Hum gave us was clarity. On the inside and the outside. Since that work, the way I talk about our business has completely changed. Clients are responding to it. They understand what we do, and they appreciate the fuller strategic picture we can offer them. That clarity is the single most valuable thing to come out of this.

Blake Lieschke
Founder, Validated Property Group
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Before working with Damiano, Wild Chiropractic had a strong clinical philosophy and a patient base that genuinely loved us but we couldn’t articulate why we were different in a way that meant anything outside the building. …He pushed back when our thinking was lazy, held the thread when we changed our minds, and kept the output grounded in what Wild actually is rather than what sounds good. …The result: everything we put out now comes from the same place. That internal coherence is harder to build than it sounds.

Matt Hamilton
Founder, Wild Chiropractic
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From our very first meeting, Damian impressed us. Not only was his proposed investment realistic and achievable, but the quality of the work was outstanding. …The presentation generated so many valuable ideas that we went back and revisited our final packaging designs to incorporate several of Damian's positioning recommendations. Those changes have made the product and the brand even stronger. …Damian and the Hum team delivered genuine value. They challenged our thinking, refined our strategy, and gave us even greater confidence in the potential of our new product range.

Steve Goodhue
Company Director, Cinch
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The thought of developing our own marketing strategy was intimidating and we didn’t know where to start. We were exhausted and we were losing momentum. …Damian and his team swept in and were incredibly personable and down-to-earth, innovative and went above and beyond to deliver a marketing strategy that was clear and compelling. …Most of all Damian and his team helped us rediscover our passion for the project and renewed our vigour to continue moving forward with our launch.

Jenna Ryan
Visual Merchandiser, Cinch
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We always knew how we worked. We just didn't have the language for it. Hum helped us see that our process, the way we come together around every project, was the brand.

Kirstie Stewart
Principal Architect, KSA Architects
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Damiano proved a strong and calm agency and team leader whilst working as Client Partner at Essence Mediacom. Leading the transition of the agency relationship & model with Bankwest in Perth, whilst recruiting and developing the agency team in Sydney, Damo's passion and commitment to both was unwavering and leaves the agency/client relationship in a far stronger position than when he started. He would be a great addition to any organisation going through something similar, or just navigating the pace of change today in our (and many other) industries.

Rohan Nayee
Agency & Client Leader, Exec Team Member
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Damo is someone who leads by being a true team player. He has built successful partnerships with the agency and clients alike. I witnessed Damo delivering stability whilst navigating complex stakeholder relationships. He has a growth mindset and brings people on the journey. Damo is a pleasure to work with and a good human overall.

Justine Leong
Managing Director
Trilogy Advertising and Marketing Toyota Perth Wildcats Nike Crimewatch Security Nissan PLI Rio Tinto AMSL Aero Asahi Cinch Wild Chiropractic Bankwest AI Group Murdoch University KSA Architects Synergy Below & Above Horizon Power Validated Jim Beam Kidman Conveyancing

Founder · Damiano's brand experience over 18 years

Brands shown include Hum clients and prior career experience.

The gap we sit in

NOT A CONSULTANCY.
NOT AN AGENCY. BOTH.

Some people tell you what to do. Others wait for a brief and do it. Hum brings the two together. Senior marketing leadership and a creative studio in one place, so the plan and the work stay connected.

Need us to run the whole thing? We can. Already have a team or agencies? We can lead them, sharpen the work and fill the gaps.

What we do

  • +Diagnose the real problem before we propose any activity.
  • +Build the brand from the inside: your value, your clarity, your team.
  • +Set the marketing strategy, then own it like a CMO would.
  • +Make the outside match: how you show up, what you say, who hears it.
  • +Tie it all back to the numbers that move the business.

What we don't

  • −Theorise, hand over a deck, and disappear.
  • −Stop at a logo and call it a brand.
  • −Run activity for the sake of looking busy.
  • −Add complexity, headcount or jargon you've got to manage.
  • −Chase awards and vanity metrics instead of revenue.
See exactly what we do
Does your business need this kind of thinking?
Book a diagnostic call
Damiano Di Pietro, Director and Fractional CMO at Hum
Damiano
Di Pietro
Director & Fractional CMO

Eighteen-plus years of brand and marketing leadership across agency and client side, on brands like Toyota, Nike, Rio Tinto, Bankwest and the Perth Wildcats. Not a consultant who theorises and leaves. A senior operator who sets the strategy and stays to build it.

"I don't hand over a deck and disappear. I get inside the business, find what's actually holding it back, fix it, and connect it to how you grow."

Meet Damiano

NO PITCH.
JUST A CONVERSATION.JUST ACONVERSATION.

You tell us what's not working, we tell you what we'd do about it. No deck, no pressure, no obligation.

Book a diagnostic call