Walpix

Building the foundations for marketing that works - now and for the future.

Walpix is a proudly Australian business turning perforated metal into something more, functional, beautiful designs for homes, buildings, and commercial spaces. With a growing retail footprint and a strong manufacturing arm servicing trade and industry, they’re uniquely positioned to scale.

But like many businesses ready for their next stage of growth, they needed more than just marketing activity, they needed marketing clarity.

That’s where we came in.

The challenge

Walpix had solid products and partnerships, but its marketing lacked focus. It had different messages, different audiences, and no clear game plan for how it all fit together. It was time to align the vision with a smart, strategic foundation, one that could scale across retail and trade, digital and physical.

What we’re doing

We’re building the strategic engine behind Walpix’s marketing - defining the core audiences, sharpening the messaging, and mapping the right channels to reach them. This strategy is made to be executed.

• Developed a focused marketing strategy to support brand, in-store and online retail success.

• Built out customer personas to guide creative, content and campaign planning.

• Created a rollout plan that prioritises effort and budget for the size of the business, ensuring it drives the most impact.

• Delivered a framework to align brand, retail, and trade, ensuring they work together, not compete. 

The impact

We’re turning guesswork into a game plan. With the right foundation in place, Walpix is now set to grow with confidence, attracting the right customers, supporting conversion in the aisle and online, and making sure every marketing move has momentum behind it.

This is what it looks like to build the brand's core before turning up the volume. And that’s what makes a business hum.