Oceania Film Co
25 Feb 2026
The Challenge
Oceania Film Company had grown quickly from a start-up into a respected production business, built on strong craft, trusted relationships and consistent delivery. Their work spanned corporate, industrial, government and brand content, and the quality spoke for itself.
After a successful first two years of intentional growth, Oceania reached a natural inflection point.
They knew the business was ready to evolve. More focus. More intent. Clearer alignment with the type of work and clients they wanted to be known for next.
They could also see the risk ahead.
Without sharper positioning, there was a growing likelihood of being framed primarily as a capable video supplier rather than a strategic content partner. Their offer was broad by design in the early years, but that breadth now made it harder to clearly articulate where they delivered the most value.
Oceania didn’t lack ambition or direction.
They wanted to proactively shape the next phase of the business.
The challenge wasn’t execution.
It was clarity.
Hum’s Role
Hum was brought in to work inside the business first.
This was not a rebrand or a marketing overhaul. It was a focused, foundational engagement designed to help Oceania clarify their role, sharpen their positioning, and align the team around a single, confident story for the next stage of growth.
Our role included:
Facilitated discovery sessions with the founders and core team
Clarifying and articulating Oceania’s Core Value Proposition
Defining what makes Oceania meaningfully different in a crowded production market
Reframing how they describe their role beyond “we make videos”
Creating a clear narrative they could confidently use across creds decks, website copy and conversations
The scope was intentionally tight, designed to unlock clarity and momentum before any external execution followed.
The Insight
Through the process, one thing became clear.
Oceania’s differentiation wasn’t technical.
It was human.
While many production companies focus on equipment, execution and visuals, Oceania’s real strength sits in emotional intelligence, performance and story. Their ability to work with real people, draw out authentic moments, and shape tone and behaviour on camera is central to the impact of their work.
With an acting coach on set, they bring a level of performance direction and empathy that most production teams simply don’t have. They understand what makes people freeze, what helps them relax, and how subtle shifts in tone, timing and delivery change how a message lands.
This human-first approach allows Oceania to turn business communication into something people actually connect with.
The insight wasn’t discovered by accident.
It was identified, named and articulated, so it could be used deliberately.
The Strategy
Hum helped Oceania sharpen their positioning by:
Defining the role they play
Clarifying Oceania as a corporate content partner that helps organisations communicate with clarity, confidence and human connection.Naming the real difference
Elevating emotional intelligence, performance direction and storytelling instinct as core strategic strengths.Creating focus
Giving Oceania a clearer lens for the type of work, clients and opportunities they want to pursue next.Aligning the inside first
Establishing a shared internal narrative so the team could show up consistently and confidently externally.
This inside-out alignment reflects the Service-Profit Chain in practice. When the internal core is clear and aligned, confidence increases, decisions sharpen, and external impact follows.
The Outcome
The outcome was a clear and confident Core Value Proposition:
We make business feel human.
From that clarity flowed:
A single, aligned way to describe who Oceania are and the role they play
Greater confidence in pitches, conversations and credentials
A stronger filter for choosing the right clients and projects
A foundation for more strategic, intentional growth
Rather than trying to be everything, Oceania can now be deliberate about where they win.
Why This Matters
Strategic growth doesn’t happen by default.
It’s designed.
When a business takes the time to clarify its role, its strengths and its ambition, growth becomes intentional rather than reactive. Teams align. Clients understand. Marketing works harder with less noise.
Hum works from the inside out.
We help businesses create clarity at the core, so the next phase of growth is focused, confident and strategically led.
For Oceania Film Company, this work set the foundation for a sharper future, built on belief, intention and a clear sense of where they’re headed next.
